many ideas are simple, some are brilliant, few are both

a better bicycle?

If there is one thing that the world desperately needs, it is another blog.

So, this is going to be a place where I dump my admittedly half-baked ideas about life. Like:

  • computers are wonderful, but they are also unnecessarily complex
  • it’s ridiculous that economists believe people make decisions based on ‘maximum utility’
  • the interconnectedness of our world is its greatest strength and greatest weakness

Let me start with this thought….

One of the most critical decisions a person must make when creating a new thing (product/artwork/whatever), is the decision on what to leave out. It is the responsibility of a designer to focus his/her creation so it satisfies a specific purpose, clearly and reliably. We don’t need any more features on our phones. More choice just makes us more unhappy.

The last thing we need is a bicycle that makes us steer both wheels.


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